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It has created a system in most places where customers can opt-out from receiving yellow pages.
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The Local Search Association (formerly the Yellow page Association) is the national trade group representing the publishers of yellow pages. Since the yellow page industry makes a huge profit the telcos don’t agree with any push to ban yellow pages. One has to imagine that the growth of cell phones since then has to have nearly eliminated that requirement since our cell phones now act as our personal directories of people we want to remember.Ĭonsumer groups have now turned their attention to the yellow pages. Back in 2008 there was a Harris poll that showed that only 11% of households had any interest in the white pages in paper or even on-line format. We certainly are only a few years away from a time when white pages will be a memory shared only by us old timers. Thinking of the big push to ban the white pages made me remember this funny YouTube video from 2008: The drive to ban the white pages was driven by both the phone companies and by consumer groups. All of the phone companies are still publishing business white pages and there they report there is good demand for those listings. AT&T has reported that in all of the states where they have been able to get out of the white page business that only about 2% of customers still ask for a paper copy of the books. Most of the states have allowed the larger LECs like Verizon and AT&T to stop delivering white page directories with the same sorts of caveats. Consumers who still want the white pages must be able to order them either in paper of CD format. Verizon must make sure that the information that was available in the white pages is available on its website and on the website of SuperMedia. This waiver came with the same kinds of requirements that we’ve seen in other states. This makes Virginia one of the last states to do this. NSW Telphone Directory_March 1944_042 (Photo credit: MargaretBee)Įarlier this year the Virginia State Corporation Commission granted an interim waiver for Verizon to be able to stop distributing residential white pages.